Encyclopedia Britannica has put much of their content onto the web – but usually only the first hundred or so words of each article are displayed. You must subscribe to read the rest, or you can register for a free trial subscription.
But there’s another way! When the URL of the article has been clicked from a link on a webpage, the full text is displayed. Any links that you include in your website or blog will automatically take your readers to the full text version.
Britannica endorses this technique, by the way, but warns that it won’t work for links from HTML files on your PC. Instead, you must host the HTML file on a webserver.
I guess it won’t be long until we see a website offering links to every Britannica article, or a Firefox extension to streamline this process.